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Writer & maker

Notes on building a one-person business

Essays, teardowns, and the occasional tool — from someone actually running the experiment.

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Advice from people who don't do the thing

Most creator advice is written by people whose product is advice.

Why people choose us

Real numbers

Revenue and flops, published

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Every Tuesday since 2021

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Kind words

“The only newsletter I open the minute it lands.”
— A reader in Lisbon
“Her pricing teardown paid my rent.”
— Indie designer

Questions, answered

Sponsorships?

Two slots a month, products I use myself.

Can I republish?

Excerpts with a link, always.

Ready when you are

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