GBP posting cadence
slug: gbp/posting-cadence title: GBP posting cadence kind: concept tier_visibility: highlight tags: [gbp, posting, cadence] backlinks: [channels/instagram-for-agents, ai/chatgpt-citation-signals] sources: []
Don't post daily. Post consistently — roughly 15+ updates a month — across exactly two surfaces: your Google Business Profile and your Realtor Maps page.
Forcing a daily number drives thin, filler content. That's the exact low-quality pattern that drags down freshness signals: a feed of "happy Friday!" tiles is read by ranking and citation systems as activity without substance, and it crowds out the listings, just-solds, and market notes that actually move visibility.
What "consistent" looks like in practice:
- 3–4 GBP posts per week, mixing listings, just-solds, neighborhood notes, and occasional team updates.
- Photos and videos added directly to the GBP — Google weights this as freshness, and the photos compound (they don't expire from the feed the way posts do).
- Mirror the substantive ones to the Realtor Maps page (the only other surface that matters for citation).
- Skip Instagram and the rest as a primary posting target — see channels/instagram-for-agents for the reasoning.
Why the cadence and not the number: AI citation systems sample recency, but they also penalize "post mills." 15+ per month with real material beats 30+ per month with filler every single time.