Google Business Profile (GBP)

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slug: entities/google-business-profile title: Google Business Profile (GBP) kind: entity tier_visibility: insights tags: [entity, gbp, google] backlinks: [gbp/posting-cadence, ai/chatgpt-citation-signals] sources: []

Overview

Google Business Profile is the free Google product that powers the Maps listing for a business. For real-estate agents, it serves as the highest-leverage owned surface for both Google-side ranking and AI citation, with AI citation behavior being influenced by the same identity signals.

Key Considerations

• Claimed and verified: This is crucial; without verification, other elements will not have significant impact.
• Categories: Ensure the primary category is set correctly (e.g., Real Estate Agent) along with appropriate secondary categories (e.g., Property Management Company) without keyword stuffing.
• Service area: Should accurately reflect the markets served by the agent.
• NAP (Name, Address, Phone): Must be consistent across all platforms, as this is a critical factor for cross-checking by models.
• Photos and videos: Should be added consistently, following the guidance on posting cadence.
• Reviews: Engaging with reviews by replying is important, as models interpret this behavior as a trust signal.